• november 2009
• october 2009

October 1, 2009

Hello! Welcome to Intermedia

1st Oct 2009 | By Rajesh Nair

InterMedia Re-branded

When InterMedia started off in 2004 we operated with the tagline Everything in Print. And Beyond. As a predominantly print-focused organisation, it was imperative that the Visual Communication reflect our focus on Print-based Fulfillment. It had worked well for us all these years but as time went by we realised that we were offering services that were far in excess of pure-play Print and hence the skew towards Print might not effectively convey the DNA of who or what we are.

While most of our existing customers instinctively pick up the phone to speak to us for a variety of services – be it Design, Print Production, Corporate Gifting, CD Replication, Interactive Multimedia etc. we realised that it could become a potential bottleneck in due course of time with customers whom we hadn’t interfaced with. Besides, our earlier website, by being an extension of our Corporate Brochure didn’t reflect the diversity of services at our organisation.

Therefore, the team at InterMedia brainstormed; and we brainstormed quite hard and long. We tried to capture the essence of what is it that we bring to the table as far as our customers were concerned. After almost one full day of deliberation, arguments, counter-arguments and endless cups of tea & coffee we distilled our offerings into three distinct words.

Integrated          Marketing           Fulfillment

So what do these words signify?

Integrated

Considering the span of services we offer, both offline & online and their inter-linkages with each other. While each of the services we offer are distinct and can stand alone by themselves, yet they form the building blocks of a larger whole.

Marketing

The key business function that we serve both as an external business development activity as well as communication to internal stakeholders.

Fulfillment

Reaching products & services from YOU, the client to your end-customers through a multitude of touch points such as Large Volume Print, Variable Data Printing, Direct Mailers, Email Marketing, Personalised Landing Pages, CD/ DVDs, Interactive Multimedia and Rewards & Recognitions.

We have retained the earlier colour scheme of Red & Black in our logo to ensure a sense of familiarity and continuity with our earlier brand identity.

We have used a more contemporary and stronger styling for the way InterMedia is written, with the Circle in the background depicting Integration, Collaboration and Completion.

The Stylised “i” is ‘The Thinking Individual’ at InterMedia who plays the key role of being the fulcrum of all customer activity by listening intently, advising correctly and executing effectively; thus leading to customer delight each and every time.

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