Lumpy Mailer usually means boxes that have something three dimensional inside as a trigger for the sales conversation. It is a fantastic tool to get an appointment and the purpose of Lumpy Direct is typically that of a “Lead Generator/ Appointment Getter” and should not be used a “Sale-Closer”; this helps to set expectations and marketing metrics.
The value of the mailer increases manifold when it is personalised to the recipient.
There is a fine line that separates the spectacular from the Average Joe when it comes to Lumpy Direct and here are a few points that need to be borne when undertaking Lumpy Direct Mailers.

• It is very important to have a connect between your message and what’s in the box
• The item inside should not be of very high value lest it be misconstrued as a bribe
• Keep the packaging simple and easy for the prospect to open
• From a “Cost per Piece Produced” perspective Lumpy Mailers are more expensive but from a “Value per Piece Generated” they are many multiples more profitable. Hence the ROI works in favour of Lumpy Direct when executed well
• The Average Joe mailers do not have a clear Call-to-Action for the prospect

Therefore talk to the Lumpy Direct Experts.